Would you believe if I tell you that the number of people searching online is still increasing day by day? Yes! It is. In fact, the internet is connecting and educating people across the globe like never before. With the prevalence of Digital Marketing, online businesses are doing all they can to match the pace and reach their audience. But for those new to the idea, the very first query that arises: 

What is digital marketing

Digital marketing is a way of creating awareness and trust in your brand or product/services through digital mediums.

Now that the basic definition of digital marketing is clear, let us understand the importance of digital marketing in 2020.

Importance & Benefits of Digital Marketing

  • Better Reach

Nowadays, many people across the world are spending their time online. They are browsing the internet and looking for your products. In order to benefit from this massive audience base, maximising your online presence is key. This is where digital marketing comes into the picture. Digital marketing is all about reaching the right people at the right time. Hence, to begin with, one must have an engaging online store with easy navigation to improve audience reach. 

In this process, various mediums within digital marketing can eventually help in brand building – Pay Per Click Marketing, Social Media Marketing, Search Engine Optimization, Content Marketing, and many more.

  • Can compete with large corporations

Analysing the competitor is a key activity in digital marketing. The activity is essential to keep up with the competition especially amongst fast-growing brands such as Myntra, Amazon, Big basket, Walmart. 

Businesses also try to push the envelope with multichannel marketing which comprises of PPC, SEO, social media, and many more mediums. The approach helps both small and large businesses to achieve their respective goals, leveling the field.

  • Increase in Brand Awareness for small businesses

Digital marketing is a boon to businesses. Large companies use digital marketing so that they could stand steady in a competitive environment. In contrast, small businesses use online marketing to make headway into a booming market and create brand awareness amongst large companies.

  • Increase in Sales

One of the key aspects, when it comes to the importance of digital marketing, is that one can measure their CRO (Conversion rate Optimization) in real-time. The data can help understand the overall percentage of searches that get converted into leads by buying products. PPC, Social media marketing, SEO Services, affiliate marketing are some of the active channels to communicate and get high conversions.

  • Return on investment

If you want to know the value of digital media, look at the measurement metrics of profit and loss it drives for business. The ROI in digital marketing defines the worth of your marketing campaigns. For example, when compared with other mediums like e-mail marketing, content marketing, PPC, social media campaigns; SEO has been known to generate higher ROI. From basic metrics such as sessions and bounce rate, the organic traffic generated by the SEO shows 40% more revenue growth than any other marketing strategies.

  • Maintaining The Brand Reputation

Developing a strong brand reputation in the online world has become very important as the brand’s reputation cements its ability to sustain in the market. Thereby, further reiterating the importance of digital marketing in this aspect too. 

  • Can target ideal audiences

Imagine, reaching out to the right audience for your business’s niche is such a great opportunity. That is exactly what digital marketing helps to achieve. You can analyze your audience’s behavior online and take measures to deliver optimal fulfillment. When you reach the right audience group, you drive more traffic, and that results in better campaigns.

  • Get Ahead of Your Competitor

The digital market is incredibly competitive when it comes to online business, in particular. Hence, you would want potential customers to find you with your best reviews and other measures initiated by various digital marketing services . These measures can you and your customer to work towards the right business goals in the end. 

Also, for any successful business, one needs to make a track of their competitor’s activities. How do they communicate with customers? What makes them unique? Competitor analysis can help you understand all the aforementioned queries and develop strategies that work best in your favour. 

  • Different Channels To Boost Your Traffic

One can use multiple different avenues to make their business successful in the marketing world. Business owners have the freedom to avail SEO services, PPC Services, content marketing services, and even social media campaigns to boost traffic on their website.

  • Engagement with Mobile Customers

We are engaging ourselves in a portable world, as these days people carry their devices like smartphones and laptops, on the go. After Google’s mobile-first update, almost all the websites are developed in a manner that they are easily accessible on the mobile as well. 

Perhaps, mobile users are more common now than ever before, and the chances are that mobile users are likely to purchase.

  • Take Your Business International

The importance of digital marketing comes into play in a big way when it comes to taking the reach of businesses overseas. With the help of digital marketing services, you can connect with international customers and work with them to expand your business worldwide.

Change is Constant! The scope of digital marketing continues to develop with incredible flexibility and competitive technologies. But how does your website measure up on the digital marketing front?

  • Helps in Tracking & taking Actions

One of the most common issues that the market faces is finding ways to track and measure the success rate of various digital marketing mediums. But there are tools such as Google Search Console, Google Analytics, Ads manager, etc. that pull in data and help gauge the performance of search engine campaigns among different audiences. 

Also, there are various tools that help define measurable metrics to aid performance tracking and taking the necessary steps. Prominent examples of such tools are Screaming Frog, Ahrefs, SEMrush. These tools help in analysing the competitor’s activity as well and provides data that helps businesses in making more informed decisions.